The Post College Professional

We have some BIG news! 

The workplace is always changing. With working from home policies, AI, and new industries, it’s hard to know what work will look like in a few years. On top of that, what hard skills you need to succeed in your career shift over time as technology develops and roles adapt. Despite these constant changes, there are a few soft skills employers always look for no matter what the role or industry is. 

You’re well aware of brands that are a part of your everyday life, but how often have you thought about your own brand? Whether you’ve spent time intentionally building it or not, you already have a personal brand. A personal brand is who you are, what you have to offer, the values you embrace, and the ways in which you express yourself. Think about it as a set of perceptions people have of you based on how you’re interacting with the world. As you start thinking about your own brand and what you want to express, consider these do’s and don’ts of personal branding:

The global workforce is changing in a way we’ve never seen before. Even before the COVID-19 pandemic surfaced and changed the way we work and connect, a study published in November showed that 61% of workers believe that technological advances like AI and robotics are greatly affecting their jobs and will continue to do so. No matter what industry you’re in, the jobs needed and the skills required to do them are constantly being redefined. The ability to adapt to and prepare for change is more important now than ever.